Why Johnny Cant Brand Rediscovering the Lost Art of the Big Idea VERY GOOD

  

Why Johnny Cant Brand: Rediscovering the Lost Art of the Big Idea - VERY GOOD. Notes: Item in very good condition! Textbooks may not include supplemental items i.

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• Brand: Unbranded
• ISBN: 9780982694169
• EAN: 9780982694169
• Book Title: Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Idea
• Item Length: 8.5in. Widener, Incorporated
• Publication Year: 2010
• Format: Hardcover
• Language: English
• Item Height: 0.7in.
• Author: Bill Schley, Jr. Nichols
• Genre: Business & Economics
• Topic: Marketing / General, Advertising & Promotion
• Item Width: 5.5in.
• Item Weight: 15.9 Oz
• Number of Pages: 244 Pages