Strategic Brand Management, 3Rd Edition

  
Please refer to the section. This line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -. Strategic Brand Management, 3Rd Edition. In Strategic Brand Management (3Rd Edition), Alexander Chernev, Professor Of Marketing At The Renowned Kellogg School Of Management At Northwestern University, Lays Out A Systematic Approach To Understanding The Key Principles Of Building Enduring Brands This Book Presents A Cohesive Framework For Brand Management That Delineates The Unique Role Of Brands As A Means Of Creating Market Value Topics Covered Include Developing A Meaningful Value Proposition, Designing Brand Attributes, Developing An Impactful Brand Communication Campaign, Managing Brand Portfolios, Cobranding, Brand Repositioning And Realignment, Managing Brand Extensions, Measuring Brand Impact, The Legal Aspects Of Protecting The Brand, And Developing A Strategic Brand Management Plan Clear, Succinct, And Practical, Strategic Brand Management Is The Definitive Text On Building Strong Brands. 0.63'' H x 9.25'' L x 7.52'' W. This item is in the category "Books & Magazines\Books". The seller is "prepbooks" and is located in this country: US.

This item can be shipped to United States.

• ISBN: 9781936572632
• EAN: 9781936572632
• Book Title: Strategic Brand Management, 3rd Edition
• Item Length: 9.2in.

• Publisher: Cerebellum Press
• Publication Year: 2020
• Format: Hardcover
• Language: English
• Item Height: 0.6in.
• Author: Alexander Chernev
• Genre: Design, Business & Economics
• Topic: Graphic Arts / Branding & Logo Design, Marketing / General, Advertising & Promotion
• Item Width: 7.5in.
• Item Weight: 23.7 Oz
• Number of Pages: 266 Pages