Digitalization in the Luxury Fashion Industry Strategic Branding

  
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• ISBN: 9783030488093
• EAN: 9783030488093
• Publication Year: 2020
• Format: Hardcover
• Language: English
• Book Title: Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers
• Author: Anna Cabigiosu
• Item Length: 8.3in
• Publisher: Springer International Publishing A&G
• Genre: Business & Economics
• Topic: Marketing / General, Industries / General, Consumer Behavior, Economics / General
• Item Width: 5.8in
• Item Weight: 16.5 Oz
• Number of Pages: IX, 249 Pages