Brands The New Wealth Creators

  

Please refer to the section. This line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -. Brands: The New Wealth Creators. Hart, Susannah (Editor), Murphy, John (Editor). How Has The Concept Of Branded Goods Been Extended Successfully To Embrace Services And Other Less Tangible Products?

How Have Some Brands Come To Signify Certain Social Or Political Ideals, And How Do Those Ideals Affect Consumer Loyalty? Brands Thoroughly Addresses These Questions, Demonstrating That Brands Are The Most Valuable Assets Of Today's International Companies.

0.78'' H x 9.6'' L x 6.48'' W. This item is in the category "Books & Magazines\Books". The seller is "prepbooks" and is located in this country: US.

This item can be shipped to United States.

• Book Title: Brands: The New Wealth Creators
• Author: Hart, Susannah (Editor)
• Language: English
• ISBN: 9780814755990
• EAN: 9780814755990