Brand New Breakthrough Advertising by Eugene Schwartz (Hardcover)! The absolute best book on copy writing- recommended by every copywriting expert currently working! This is a rock solid book about writing ad copy from one of the best copywriters who ever lived.
If you want to dig deep into the subject of copywriting and go beyond the'paint-by-numbers,' training wheels approach that's so widely taught these days, this is a good book to work with. This book is so packed, one chapter could easily give you enough things to think about for a year. By the way, there is absolutely nothing dated in this book. The item "Brand New Breakthrough Advertising by Eugene Schwartz (Hardcover)" is in sale since Wednesday, July 17, 2019. This item is in the category "Books\Nonfiction".The seller is "traceylane" and is located in Atlanta, Georgia. This item can be shipped to United States.