Hard Cover Brand

Brand Management Co-Creating Meaningful Brands

Brand Management Co-Creating Meaningful Brands

Brand Management Co-Creating Meaningful Brands   Brand Management Co-Creating Meaningful Brands

Please refer to the section. This line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -. Brand Management: Co-Creating Meaningful Brands. Presenting The Basics Of Brand Management, The Book Provides Both A Theoretical And Practical Guide To Brands, Placing Emphasis On The Theory That The Consumer Is A Co-Creator In A Brand's Identity In A World In Which Social Media And Inclusive Digital Platforms Have Increased Customer Engagement, The Role Of Brands And Branding Has Changed The Line Between The Producer And The Consumer Has Become Blurred; Consumers Are No Longer The Recipients Of Brand Identity, But The Co-Creators, Playing A Significant Role In Shaping New Products And Systems Case Studies Include The Canterbury Crusaders, Kvd Beauty, Kodak, Yamaha, Ottobock And Holland's Rebrand As The Netherlands Online Resources For Instructors And Students: Study Sagepubbeverland2e. This item is in the category "Books & Magazines\Books".

The seller is "prepbooks" and is located in this country: US. This item can be shipped to United States.
  • Author: Beverland, Michael (Author)
  • Book Title: Brand Management: Co-Creating Meaningful Brands
  • Language: English
  • Format: Hardcover
  • Publisher: Sage Publications Ltd
  • Publication Year: 2021
  • Item Weight: 0 lbs
  • ISBN: 9781529720136

Brand Management Co-Creating Meaningful Brands   Brand Management Co-Creating Meaningful Brands