Brand Management A Strategic Approach

  

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Brand Management Techniques Are Used To Boost The Perceived Value Of A Product Line Or A Brand Over Time Effective Brand Management Enables The Price Of Products To Rise And Builds A Loyal Customer Base It Creates Positive Brand Associations And Strong Brand Awareness Brand Management Strategies May Vary According To The Availability Of Resources, But All Of Them Share The Common Goal Of Creating A Unique And Profitable Brand It Is Also Concerned With The Management Of Tangible And Intangible Characteristics Of A Brand In Case Of Product Brands, The Tangibles Characteristics Consist Of The Product Itself, Price, Packaging, Etc For Service Brands, The Important Tangibles Characteristic Is The Customers' Experience The Intangibles Include Emotional Connection Of The Customer With The Product Or Service Offered This Book Attempts To Understand The Multiple Branches That Fall Under The Discipline Of Brand Management And How Such Concepts Have Practical Applications While Understanding The Long-Term Perspectives Of The Topics, It Makes An Effort In Highlighting Their Impact As A Modern Tool For The Growth Of The Discipline For Someone With An Interest And Eye For Detail, This Book Covers The Most Significant Topics In The Field Of Brand Management. This item is in the category "Books & Magazines\Books". The seller is "prepbooks" and is located in this country: US. This item can be shipped to United States.

• Author: Durrant, Nancy (Editor)
• Book Title: Brand Management: A Strategic Approach
• Language: English
• Format: Hardcover
• Publisher: States Academic Press
• Publication Year: 2021
• Item Weight: 0 lbs
• ISBN: 9781639890880