Advances In National Brand And Private Label Marketing Eighth Internationa

  

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This Proceedings Volume Highlights The Latest Research Presented At The 8Th International Conference On Research On National Brand & Private Label Marketing (Nb&Pl2021) The Topics Covered Include: Retailing, Private Label Portfolio And Assortment Management, Marketing Of Premium Store Brands, Using National Brands To Exclude (Delist) And Include, Optimal Assortment Size, Consumer Store Patronage, Etc Several Contributions Also Focus On Private Label Pricing And Promotion, Especially On The Relative Pricing Of Standard And Premium Private Labels, And With Regard To The National Brands In The Assortment. This item is in the category "Books & Magazines\Books". The seller is "prepbooks" and is located in this country: US. This item can be shipped to United States.

• ISBN: 9783030769345
• EAN: 9783030769345
• Publication Year: 2021
• Format: Hardcover
• Language: English
• Book Title: Advances in National Brand and Private Label Marketing : Eighth International Conference 2021
• Author: Juan Carlos Gázquez-Abad
• Item Length: 9.3in.
• Publisher: Springer International Publishing A&G
• Genre: Business & Economics
• Topic: Marketing / General, Consumer Behavior, Customer Relations
• Item Width: 6.1in.
• Item Weight: 13.7 Oz
• Number of Pages: Xii, 132 Pages