Advances In Luxury Brand Management

  
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Advances In Luxury Brand Management. L (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim Oliver (Editor).

Presenting Some Of The Most Significant Research On The Modern Understanding Of Luxury, This Edited Collection Of Articles From The Journal Of Brand Management Explores The Complex Relationships Consumers Tie With Luxury, And The Unique Characteristics Of Luxury Brand Management Covering The Segmentation Of Luxury Consumers Worldwide, The Specificity Of Luxury Management, The Role Of Sustainability For Luxury Brands And Major Insights From A Customer Point Of View, Advances In Luxury Brand Management Is Essential Reading For Upper Level Students As Well As Scholars And Discerning Practitioners. 0.63'' H x 8.27'' L x 5.83'' W. This item is in the category "Books & Magazines\Books". The seller is "prepbooks" and is located in this country: US.

This item can be shipped to United States.

• Book Title: Advances In Luxury Brand Management
• Author: Kapferer, Jean-No?l (Editor)
• Language: English
• ISBN: 9783319511269
• EAN: 9783319511269